While marketing digitally has become a new normal, the competition has risen. Digital Marketing needs well-optimized content so that your presence over the web gets noticed and you get more website traffic. One of the best ways to ensure whether your content is optimized or not is to practice on-page SEO on your website. You can hire an SEO specialist or get an SEO Agency working for you. If you wish to do it yourself for your website, you can follow our blog to learn more about SEO and Search Engine Marketing.
The first crucial step toward a sound On-page SEO is Keyword Research. Google’s Search Algorithms are designed in such a way that it ranks web pages up the order of those who have relevant key phrases matching the searcher’s keyword and intent. Knowing how to do keyword research could help you boost the on-page SEO of your website or webpage.
What is a Keyword?
A keyword is a search phrase that searchers enter on a search engine. Keywords can be of two types – Short-tail keywords and long-tail keywords.
Short-Tail Keywords are short keywords (3 words or less) with less clear or unclear intent. E.g. Car. The keyword “Car” does not have a clear intent and is very short.
Long-Tail Keywords are long keywords (4 words or more) with clear search intent. E.g. “Best Car dealer in Delhi”. This keyword is transactional and informative. These keywords have a better scope to let your website rank up on the Search Engine Results Page.
How to Find Keywords For SEO
Finding keywords for your website is a difficult task. There are a lot of factors that define which keywords you should target or focus on. We’ll discuss those factors one by one.
1. Target Long-Tail Keywords
As we discussed earlier, Long tail Keywords are more precise. Long-tail keywords help google find more precise information. If you target long-tail keywords, there are higher chances that your website is going to rank up. The searchers of your keywords would intend to get precise information from Google. And hence, they would prefer long-tail keywords for precise results.
Long-tail keywords could be low in volume but they have the potential to drive traffic more than short-tail keywords.
2. Find Keywords That Solve Your Purpose
While searching for keywords, you should be well-informed about your goal. For example, If you are a sports equipment retailer, you should be going with transactional keywords which include words like “buy”, “purchase” “price” etc. You can’t rank yourself for an informational keyword like “how to manufacture a hockey stick”.
Always keep in mind, the purpose of your website or blog.
3. Do a Competitor Research
Try to search for keywords for which your competitors are ranking on Google Search Engine Results Page. You may target those keywords as well because you are sure that these keywords are attracting more traffic.
An SEO specialist can use Similar web, which is a digital analytics website. You can get detailed information about your competitors and their digital presence.
Best Tools For Keyword Research
The Best Tool For Keyword Research is the one with which you are comfortable working. Although, there are several Keyword Research tools available in the market which include –
- Ubersuggest by Neil Patel
- KW finder
- Jaaxy etc.
But, these tools often require a premium subscription. However, If you wish to do keyword research for free, you can use Google Trends and find relevant keywords for your blog or website.
SEO is helping businesses rank on top of the search results page at Google. Businesses must use SEO in their favour otherwise, they could be left behind the competition.
Revoltic Reach is the best digital marketing agency in Delhi which helps you rank up on Google Search and to get more traffic to your website.